Electric cars are booming business, with new models appearing at a rapid pace. So for the release of their new model "Elroq", Škoda Netherlands asked us to come up with an activation campaign that stands out.
Elroq paper scissors brings the classic hand game "Rock, Paper, Scissors" to the digital world. We targeted young adults through social & in-game ads, and invited them to join the battle. The grand prize: two years of free driving in a brand new Škoda Elroq.
The best thing about designing for this project? A wide variety of design challenges – many of them new to me personally. First we had to establishing a design style and art direction that unified several worlds. Then we designed the gameplay, user flows and in-game interactions - in which the player's input affected both UI elements and the 3d hands running in WebGL. Top that off with several layers of audio – background music, arena ambients and interaction SFX – for a real game experience. With a very short timespan to design and develop the game, I also worked very closely with our dev team to tackle new challenges as they arose.
