De Nationale Bioscoopbon is an established name within the Dutch giftcard industry. Well known across the country, but also suffering from a grey, old-fashioned image... time for change! In 2022, right after the lockdown, Nationale Bioscoopbon set out on a mission to bring their brand back to life.
Selmore Digital Agency came up with the concept of "Een bonvol verrassingen" – A giftcard, packed with suprises. Together we realised this concept through a new visual identity, a launching campaign, and a renewed digital platform and an entire new product: the interactive, personal digital giftcard.
With an amazing team of creatives, designers, developers and marketeers we worked towards a product and flow that did justice to the creative concept. Balancing usability and other user needs with our business goals and the best practices of e-commerce, we delivered a platform and digital product that brings a smile to both buyers and receivers of the Nationale Bioscoopbon.
As digital design lead on the project I designed the majority of the digital platform. Including UX flows for buying, creating and receiving the digital giftcard. I also guided our team of brand, motion & ux designers to create an overall consistent experience that honours the brand and concept.
